The resilience of the Brazilian wine market in the face of the pandemic

Ideal Consulting’s data for the wine and sparkling wine market in Brazil shows that, in the first 5 months of 2020, it was sold 90 million liters of Brazilian wines (including table wine) and 43 million liters of imported wine, an increase of 12% when compared to the same period of 2019. Brazilian wines, driven by the increase in the price of imported products in the face of the strong devaluation of the Brazilian Real against the Dollar, presented a 15% increase in sales and the imported products, even with the increase in prices, have grown 5% in sales.

The months of March, April, and May, the period of quarantine, showed growth in the commercialization of national wines: March 13 million liters, April 19 and May, the best month of sale in 2020 for national producers, 29 million liters. The imported wines have followed the same trend; 8 million liters of wine were nationalized in March and April, and in May, 11 million liters.

These figures show that wine is the beverage of the quarantine. The arrival of winter and also the gradual reopening of restaurants in São Paulo, are indicators that a positive period is coming with increase in sales in the coming months.

Felipe Galtaroça Ideal Consulting

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