ProWine São Paulo is the main Wine & Spirits trade fair in Latin America, for the diversity of products exhibited, for its relevance in the industry and the amount of businesses generated.
Since its creation in 2019, ProWine promotes an unique experience, in which the main industry players meet for 3 days to launch new products, network, exchange knowledge and, mainly, make business.

In 2020, an unusual year to be forever remembered by social distancing and the record numbers of wine consumption in Latin America, ProWine kept its commitment with the industry, and organized the ProWine Forum 2020 – an hybrid event with
physical tasting and online streaming.

In 2021, ProWine São Paulo was the first 100% physical trade fair for the wine & Spirits industry to be organized after the beginning of COVID-19 pandemic. Based on a strict and efficient safety and hygiene protocol and focused on its core goals, ProWine São Paulo was a successful event with record breaking business generation.

For the next edition, ProWine São Paulo will present even more products and innovative solutions in a perfect business oriented environment. During 3 days, ProWine will welcome more than 300 exhibiting brands and 5,000 professionals who will be networking, sharing knowledge and making business in the biggest Wine & Spirits Trade Fair in Latin America.

About Messe Düsseldorf

Founded in 1947, it is among the ten largest billings for fair organizers in the world. In 2019 it had around 30,000 exhibitors and 1,300,000 visitors, and has a complex of 18 pavilions with a total area of ​​1,013,711 sqm.

About Emme Brasil

National representative of the largest professional fair organizer in the world, Messe Düsseldorf, and responsible for the execution of the Medical Fair Brasil and ProWine São Paulo fairs, in addition to presenting the entire portfolio of MD to Brazilian industries.

About Inner Group

Inner Group was born 20 years ago as Inner Editora e Eventos and became a platform for content and experiences with reference brands in the wine, gastronomy, aviation and tennis markets.

Our last transformation was the opening of our office in the United States, from where we operate our publishing activities in Spanish and English, as well as events and our international content distribution that today covers 30 countries.

Networking

In order to do effective business, contact is essential. For this reason, ProWine São Paulo promotes, through its matchmaking tools, the interaction of exhibitors with visitors since before the fair. Our commitment to the development of the industry translates into the relationships and businesses we help to create.