ProWine São Paulo is the main Wine & Spirits trade fair in Latin America, for the diversity of products exhibited, for its relevance in the industry and the amount of businesses generated.
Since its creation in 2019, ProWine promotes an unique experience, in which the main industry players meet for 3 days to launch new products, network, exchange knowledge and, mainly, make business.

In 2020, an unusual year to be forever remembered by social distancing and the record numbers of wine consumption in Latin America, ProWine kept its commitment with the industry, and organized the ProWine Forum 2020 – an hybrid event with
physical tasting and online streaming.

In 2021, ProWine São Paulo was the first 100% physical trade fair for the wine & Spirits industry to be organized after the beginning of COVID-19 pandemic. Based on a strict and efficient safety and hygiene protocol and focused on its core goals, ProWine São Paulo was a successful event with record breaking business generation.

For the next edition, ProWine São Paulo will present even more products and innovative solutions in a perfect business oriented environment. During 3 days, ProWine will welcome more than 300 exhibiting brands and 5,000 professionals who will be networking, sharing knowledge and making business in the biggest Wine & Spirits Trade Fair in Latin America.

About Messe Düsseldorf

Founded in 1947, it is among the ten largest billings for fair organizers in the world. In 2019 it had around 30,000 exhibitors and 1,300,000 visitors, and has a complex of 18 pavilions with a total area of ​​1,013,711 sqm.

About Emme Brasil

National representative of the largest professional fair organizer in the world, Messe Düsseldorf, and responsible for the execution of the Medical Fair Brasil and ProWine São Paulo fairs, in addition to presenting the entire portfolio of MD to Brazilian industries.

About Inner Group

Inner Group was born 20 years ago as Inner Editora e Eventos and became a platform for content and experiences with reference brands in the wine, gastronomy, aviation and tennis markets.

Our last transformation was the opening of our office in the United States, from where we operate our publishing activities in Spanish and English, as well as events and our international content distribution that today covers 30 countries.


In order to do effective business, contact is essential. For this reason, ProWine São Paulo promotes, through its matchmaking tools, the interaction of exhibitors with visitors since before the fair. Our commitment to the development of the industry translates into the relationships and businesses we help to create.

Objectives and Expectations

For 3 days, Prowine São Paulo will bring together importers, distributors, sommeliers, retailers, and the trade from all over Brazil and Latin America to relate and do business with wine and spirits producers from all over the world.

qualified visitors

wine and spirits brands

+ 450

participating countries

ProWine São Paulo
International Trade Fair for Wines & Spirits
03th-05th of October, 2023
Place: Expo Center Norte

Exhibitors Confirmed in the 2022 edition

Comments about ProWine

It was very important for us to be at ProWine São Paulo, mainly because we are always bringing new products, expanding our portfolio and a large part of the sector still didn‘t know about these launches. Now, we know that everyone on the trade has gotten the opportunity to know our portfolio…

Fabiano Ruiz, CEO – Henkel Freixenet

The booths are full the whole day. Customers passing by, a lot of networking and great amount of closed businesses.

Leonardo Atherino, Partner – Vivant Wines

Our expectations for 2021 and 2022 have already been surpassed…

Rodrigo Antonelo, Sales Director – Ansic

For us, from a business point of view, it‘s been sensational. We are launching our B2B channel at the fair and it has been a success. We will definitely be here in the future.

Rodrigo Anunciato, Commercial Director – Evino


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