In 2019, Provino was created, a fair introduced in the Brazilian calendar to promote the wine and spirits industry. Being a success in its first edition with 2,600 professional visitors and 203 exhibiting brands, it soon attracted investments to add to its quality as a fair. In 2020 ProWein (the largest wine fair in the world in Düsseldorf / Germany), made this acquisition of Provino.

ProWine São Paulo, happened in october 2021. In 2022 it will take place at Expo Center Norte. This B2B-only event was created to meet industry demand for a quality business event in Latin America, with a clear focus on business generation and industry development as a whole.

PWSP is promoted by Messe Düsseldorf, organized by Emme Brasil and Inner Group.

About Messe Düsseldorf

Founded in 1947, it is among the ten largest billings for fair organizers in the world. In 2019 it had around 30,000 exhibitors and 1,300,000 visitors, and has a complex of 18 pavilions with a total area of ​​1,013,711 sqm.

About Emme Brasil

National representative of the largest professional fair organizer in the world, Messe Düsseldorf, and responsible for the execution of the Medical Fair Brasil and ProWine São Paulo fairs, in addition to presenting the entire portfolio of MD to Brazilian industries.

About Inner Group

Inner Group was born 20 years ago as Inner Editora e Eventos and became a platform for content and experiences with reference brands in the wine, gastronomy, aviation and tennis markets.

Our last transformation was the opening of our office in the United States, from where we operate our publishing activities in Spanish and English, as well as events and our international content distribution that today covers 30 countries.


In order to do effective business, contact is essential. For this reason, ProWine São Paulo promotes, through its matchmaking tools, the interaction of exhibitors with visitors since before the fair. Our commitment to the development of the industry translates into the relationships and businesses we help to create.

Objectives and Expectations

For 3 days, Prowine São Paulo will bring together importers, distributors, sommeliers, retailers, and the trade from all over Brazil and Latin America to relate and do business with wine and spirits producers from all over the world.

+5.000 qualified visitors

+300 wine and spirits brands

+15 participating countries

ProWine São Paulo
International Trade Fair for Wines & Spirits
27th-29th of September, 2022
Place: Expo Center Norte

Exhibitors Confirmed in the 2021 edition

Comments about ProWine

Positive points highlight the organization, the location, the proper temperature. I emphasize the extremely interested and professional audience, which is the purpose of the fair. Focus, focus, focus, that sums up the fair. This leaves very positive contacts. Many business opportunities have passed.

Anderson Cesaro, Villaggio Bassetti

Here I liked the constructions, the design, the forums had a good audience, I liked the themes of the seminars. The visitors look very happy, everyone is busy doing business.

Bastian Mingers , ProWein Director

Highly professional audience. For us this is very important so that we can not only present the news, but make relationship. The fair came at an opportune moment and is to be congratulated on behalf of this public. There is no turmoil, you can present everything calmly, very good.

Adriano Miolo, Grupo Miolo Winemaker

This is the first time we are presenting the wines in Brazil and I am very happy with the result, my products have been well accepted in all ranges. It is a fair where the public is interesting, professionals, store owners, importers, sommeliers, specialists. We’re in the middle of business and ready to go back next year.

Danielle Chambaraud, Vignobles Bouillac representative


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